You’ve got great stories to tell and knowledge to share. But in today’s era of information overload, getting your messages to stand out feels like banging your head against a brick wall.
It doesn’t have to.
CAPTIVATE YOUR AUDIENCE
CAPTIVATE YOUR AUDIENCE
Whether it’s aimed at customers, prospects, stakeholders or a community, your own exclusive magazine can engage your audience in a format that cuts through the noise, allowing your message to be heard.
A magazine created for you by people who know how to do it well (that’s us by the way!) will stand out from the crowd and bring you a host of benefits that are difficult to achieve in a modern communications environment.
YOUR OWN MAGAZINE COULD HELP YOU:
- Win customers with exceptional case studies that show the value you can add
- Reinforce your organisation’s credibility with powerful thought leadership pieces
- Drive customer loyalty with information that supports them in their role
- Inspire brand affinity through regular engagement and valuable content
BUT MAGAZINES ARE OLD NEWS, AREN’T THEY?
The people who tell you magazines are dead need to also tell marketing savvy brands such as Red Bull, Sainsbury’s, The Institute of Directors and Siemens who all publish titles as part of their marketing strategy.
Perhaps these brands know what recent research by leading independent marketing analytics specialist Ebiquity showed. Ebiquity found that while advertisers and agencies rated magazines the least effective channel for brand building, the evidence showed otherwise. Magazines were in fact only beaten by TV, radio and newspapers while proving to be more effective than direct mail, social media, online video and online display advertising.
BUT MAGAZINES ARE OLD NEWS, AREN’T THEY?
The people who tell you magazines are dead need to also tell marketing savvy brands such as Red Bull, Sainsbury’s, The Institute of Directors and Siemens who all publish titles as part of their marketing strategy.
Perhaps these brands know what recent research by leading independent marketing analytics specialist Ebiquity showed. Ebiquity found that while advertisers and agencies rated magazines the least effective channel for brand building, the evidence showed otherwise. Magazines were in fact only beaten by TV, radio and newspapers while proving to be more effective than direct mail, social media, online video and online display advertising.
SO ARE THEY JUST FOR BIG BRANDS?
You don’t have to be an international or even national brand to benefit from your own custom magazine. Hundreds of organisations, of all sizes and from all sectors of business, take advantage of the value to be gained from engaging their audience in a quality, uncluttered, medium.
Each project is unique, but you could have a 20-page magazine—featuring a blend of your existing copy and fresh new content—in digital format and with 1000 printed copies for you to distribute, for as little as £2450. You could take your magazine to exhibitions as an excellent stand giveaway; send them to customers with new orders to keep them engaged; send them out with quotes for added impact, or give them to your salesforce to distribute on their travels. The opportunities are endless.
SO ARE THEY JUST FOR BIG BRANDS?
You don’t have to be an international or even national brand to benefit from your own custom magazine. Hundreds of organisations, of all sizes and from all sectors of business, take advantage of the value to be gained from engaging their audience in a quality, uncluttered, medium.
Each project is unique, but you could have a 20-page magazine—featuring a blend of your existing copy and fresh new content—in digital format and with 1000 printed copies for you to distribute, for as little as £2450. You could take your magazine to exhibitions as an excellent stand giveaway; send them to customers with new orders to keep them engaged; send them out with quotes for added impact, or give them to your salesforce to distribute on their travels. The opportunities are endless.
Breakthrough Magazine — which we produced for Breakthrough Funding — is a great example. They saw the opportunity to drive new business by sharing great stories from the companies they worked with. Click the cover to take a look.
“You have done an amazing job and I am very happy to recommend you anywhere and everywhere!”
SUE NELSON – BREAKTHROUGH MAGAZINE
Breakthrough Magazine — which we produced for Breakthrough Funding — is a great example. They saw the opportunity to drive new business by sharing great stories from the companies they worked with. Click the cover to take a look.
“You have done an amazing job and I am very happy to recommend you anywhere and everywhere!”
SUE NELSON – BREAKTHROUGH MAGAZINE
MORE COST EFFECTIVE THAN YOU THINK
Why rent space in someone else’s magazine, possibly alongside your competitors, when for a similar cost you could own your own magazine.
Let G and C Media take care of it for you. We can develop your editorial strategy, create engaging content, collate your existing copy, produce a great looking product and even arrange its distribution.
Intrigued? Do you want to find out more? Fill out the enquiry form, or pick up the phone and call us on 01732 358823, and let’s talk about how we can help you use the power of magazines to bring your brand to life.